January 21, 2010

Target Acquires Smith & Hawken Brand

Target Corporation acquired the Smith & Hawken brand of outdoor furnishings and gardening products as well as other intellectual property from Smith & Hawken, Ltd., a subsidiary of The Scotts Company LLC, on Dec. 30, 2009.

“We’re thrilled to own such an admired and iconic brand,” says Kathee Tesija, Target’s executive vice president of merchandising. “We believe the Smith & Hawken brand complements our existing portfolio of owned brands and provides our guests with another compelling reason to shop Target.”

Smith Hawken for Target, a collection of high quality, affordable outdoor furniture, gardening and d├ęcor, has been available exclusively at Target stores nationwide and at Target.com since 2006.


source: Florists' Review Magazine

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